Wall Street Journal: Earn Your Luck: Brunello Cucinelli, One-Man Brand Behemoth
The king of quiet luxury critiques tech-driven burnout, preaches humility among the wealthy and explains why he remains deeply hopeful about humanity.
In this month’s installment of my Earn Your Luck series, I interviewed Brunello Cucinelli, the inventor of quiet fashion. He’s happiest among his grey goats on a medieval hilltop in Italy, in a small town where he was born and where his business is headquartered. He speaks of corporate humanity; a concept seemingly lost on the general business community these days. Take a refreshing read if you like.
And thanks for supporting print, TV, and digital media of all kinds. And please keep subscribing to various outlets if you’d like a strong, competitive free press to thrive.
Quiet, understated as you say. When the few Afghan women soldiers (yes they existed) came to US in 2021 he quietly supplied them with his wondrous clothes. No cost to the women. No announcement.
Great interview, loved his insight